CTR & Budget Calculation
Calculate Click-Through Rate (CTR) and total campaign budget based on impressions, clicks, and cost per click.
Task Description
You launched a Google Ads campaign. Enter the initial data and calculate key metrics.
Initial Data:
- Impressions: Number of times your ad was shown.
- Clicks: Number of clicks on your ad.
- Cost Per Click (CPC): Average cost per click in US Dollars ($).
What to Calculate:
- CTR (Click-Through Rate): (Clicks / Impressions) * 100%.
- Campaign Budget: Clicks * CPC. Total campaign cost.