CPA & Conversion Rate Calculation
Determine Cost Per Action (CPA) and conversion rate based on clicks, budget, and conversions.
📋 Task Description
Analyze the effectiveness of a Google Ads campaign in driving valuable customer actions.
📊 Initial Data:
- Clicks: Total ad clicks.
- Budget (Cost): Total campaign spend in US Dollars ($).
- Conversions: Number of achieved goals (e.g., purchases, sign-ups).
📝 What to Calculate:
- Conversion Rate (CR): (Conversions / Clicks) * 100%. The percentage of clicks that resulted in a conversion.
- Cost Per Action (CPA): Budget / Conversions. The average cost to acquire one conversion.