ROI & Payback Calculation
Calculate Return on Investment (ROI) and payback period for your advertising campaign.
📋 Task Description
Evaluate the overall profitability of your Google Ads campaign by calculating Return on Investment (ROI).
📊 Initial Data:
- Budget (Cost): Total amount spent on the campaign in US Dollars ($).
- Revenue: Total income generated from the campaign (e.g., sales value) in US Dollars ($).
📝 What to Calculate:
- Profit: Revenue — Budget. The net financial gain.
- ROI (Return on Investment): (Profit / Budget) * 100%. A percentage indicating the efficiency of the investment.