Bid Optimization
Calculate the optimal bid for a keyword based on conversion data and target CPA.
📋 Task Description
Adjust your keyword bids to meet a target Cost Per Acquisition (CPA). This is a core optimization task in Google Ads.
📊 Initial Data:
- Current Bid (CPC): Your current maximum cost-per-click bid in US Dollars ($).
- Conversion Rate (%): The percentage of clicks that lead to a conversion.
- Target CPA ($): The average cost you are willing to pay for a conversion.
📝 What to Calculate:
- Actual CPA: Current Bid / (Conversion Rate / 100). The current cost per conversion based on your bid.
- Recommended Bid: Target CPA * (Conversion Rate / 100). The bid needed to hit your target CPA.